Xinsheng's corporate culture has undergone a long process of spontaneous conception and consciousness, from the earliest oven to the spirit of "Changsheng General", from the spirit of "hard work, self-improvement, vigorous progress, vowing to create first-class", to our comprehensive implementation of the "innovation endless" spirit as the soul of the cultural construction program, after the efforts of several generations, gradually formed a very deep cultural heritage.

Xinsheng's corporate culture is divided into three categories:

一、Spiritual culture

Enterprise spirit: innovation never ends

Enterprise vision: rich employees, serve the motherland

Enterprise mission: to provide excellent machine tool products for domestic and foreign users

Enterprise purpose: to create a CNC machine tool base and build a famous brand enterprise in China                                                                             

Enterprise core values: create wealth, share wealth

Business philosophy: what users need is what we have to do

Enterprise management concept: conscientiousness is the magic weapon of success  

Enterprise staff philosophy: diligent and studious, love and dedication, loyal to the enterprise, willing to contribute

Enterprise brand concept: good service, better quality

Enterprise style: do not do yourself, do well

Enterprise employment concept: let the most suitable people do the most suitable things

Enterprise talent concept: competence is talent, competition achieves talent, performance measurement talent

Enterprise quality concept: the pursuit of perfection, focus on subtlety

二、Behavioral culture

Requirements for senior managers: fairness, integrity, benevolence, wisdom and trust

Requirements for middle managers: courage, strictness and effectiveness

Requirements for managing employees: full, through, live

Requirements for employees: diligent, refined and practical

三、Image culture

Basic corporate color: blue and white

Blue represents the color of heaven and the sea, embracing all rivers, having room for greatness, and learning from the strengths 

of all families. White represents sunshine, purity and warmth, symbolizing the perfection of our employees and products. It shows

 employees deepness, vitality, happiness, warmth and light, it shows users God, sunshine and wealth, and it shows the world environmental 

protection, peace and wealth.